McCain 

Charity Partnership | Concept Piece 

Role: Creative + Art Direction 

 Many parents find it challenging to talk to their children about their mental health, which affects 1 in 9 children under 16. We could show people that it's okay not to feel okay by turning 1 in 9 Potato Smiles upside down. And, With the help of Young Minds, we can provide support to families and make a serious impact on the mental wellbeing of children.